Updated: May 25, 2012

Your privacy is important to the Disney Movie Shop (referred to as “we,” “us,” “our,” and “ourselves” in this Privacy Policy) and this Privacy Policy is designed to answer your questions regarding our privacy policies and principles.


Q1.What information does this Privacy Policy cover?

Q2.What types of personally identifiable information do we collect about consumers?

Q3. How do we use your personally identifiable information?

Q4. How is your personally identifiable information shared?

Q5.What choices do you have about the sharing of your personally identifiable information?

Q6.What kinds of security measures do we take to safeguard your personally identifiable information?

Q7. How can you update your contact information and opt out choices?

Q8. How long do we keep your personally identifiable information?

Q9. How can you ask questions, or send us comments, about this Privacy Policy?

Q10. How will you know if we amend this Privacy Policy?


Q1. What information does this Privacy Policy cover?

A1. This Privacy Policy applies to all personally identifiable information that we collect from individuals who provide us such information to us on the Website where this Privacy Policy is posted (the “Website”) for the purpose of ordering products from us.

As used in this Privacy Policy, “The Walt Disney Family of Companies” includes The Walt Disney Company and all of its subsidiary and affiliated entities, singly or together, including companies such as ABC and ESPN that generally do not offer their products and services under the “Disney” brand name, as well as companies that generally do offer their products and services under the “Disney” brand name, but does not include Disney Movie Shop. Disney Movie Shop is operated by the Buena Vista Catalogue Co., 500 South Buena Vista Street, Burbank, CA 91521.

When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual, such as the individual's name, postal address, email address, and telephone number. When other information (such as, for example, movie preferences or number of children) is directly associated with personally identifiable information, this other information also is treated as personally identifiable information for purposes of this Privacy Policy. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information.” Finally, the terms of this Privacy Policy are subject to all applicable laws.


Q2. What types of personally identifiable information do we collect about consumers?

A2. We collect several types of personally identifiable information about our consumers.


Information You Provide to Us

When you order products from us, we collect personally identifiable information about you. Typically, this information includes your name, postal address, email address, telephone number, credit card information, the products ordered, and the date of the order. We also may collect other types of information such as gender, age, number of children, and movie interests, which we may associate with personally identifiable information. We may also collect personal information when you provide information to our customer service representatives.

Information Collected Through Technology

When you order products from or visit our website, we collect information through technology to make our website more interesting and useful to you and for various purposes related to our business. For instance, when you come to our website, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. Standing alone, your IP address is not personally identifiable. We may use IP addresses to collect information regarding the frequency with which you visit various parts of our website, and we may combine IP addresses with personally identifiable information.

Our website collects information through a variety of technical methods, including cookies and Web beacons. Cookies are pieces of information that a website sends to your computer while you are viewing the website. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make your guest experience more efficient and some of our services will not function properly. Web beacons are small pieces of data that are embedded in images on the pages of websites. Cookies, Web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

We may use the information collected through these technical methods for many purposes, including delivering content, tracking and enhancing your experience on our website. For example, we may use technical methods to analyze the traffic patterns on both our website (such as the frequency with which our users visit various parts of our website) and on third party websites (such as the frequency with which our users visit other websites). In HTML emails that we send you, we may use technical methods for a number of purposes, including to determine whether you have opened or forwarded those emails and/or clicked on links in those emails, to customize the display of banner advertisements and other messages after you have closed the email, and to determine whether you have made an inquiry or purchase in response to a particular email. These technical methods may enable us to collect and use information in a form that is personally identifiable.

Information We Collect From Others

We may update and supplement personally identifiable information that we have collected directly from our Disney Movie Shop consumers with other information that we obtain from third parties and members of The Walt Disney Family of Companies. When we associate information that we obtain about consumers from third parties or members of The Walt Disney Family of Companies with personally identifiable information that we have collected under this Privacy Policy, we will treat the acquired information like the information that we collected ourselves.


Q3. How is your personally identifiable information used by us?

A3. Your personally identifiable information, including your email address, may be used by us for operational, promotional and other purposes, including to:

• Process your order;

• Send you order confirmations and reminders and fulfill your orders with us;

• Identify your purchasing preferences;

• Establish your eligibility for special offers and discounts;

• Process payment on your credit card for purchases;

• Send you promotional information about us and advise you of merchandise or product offerings as well as other special offers including online newsletters and offers;

• Inform you of our surveys, contests and/or sweepstakes that may be of interest; and

• Notify you of other developments from us and send you offers from third parties that may be of interest.


Q4. How is your personally identifiable information shared?

A4. Except as otherwise disclosed to you, we will not share your personally identifiable information with third parties without first notifying you of our intent and providing you an opportunity to prevent your personally identifiable information from being shared.


The Walt Disney Family Of Companies

Unless you opt out of receiving promotional materials from The Walt Disney Family of Companies by following the opt out directions (see A5), you consent by providing your personal information to us to our sharing your name, email address and postal address with members of The Walt Disney Family of Companies so that they can send you promotional materials about their products and services.


Companies That Facilitate Disney Movie Shop Communications And Transactions With You

We use other companies, agents or contractors to perform various services on our behalf. For example, we have engaged Walt Disney Internet Group (“WDIG”) and other companies to process requests on our behalf. In addition, we have engaged Alta Resources, Inc. (“Alta”) to support our call center, process requests and fulfill orders on our behalf. We also engage other companies to process telephone calls and credit card transactions. In the course of providing services on our behalf, these other companies may have access to your personal information. By providing your personal information to us, you consent to our sharing some or all of your personally identifiable information with these third party service providers and their successors. Any opt out choices you make under A5 will not apply to this sharing. By contract, these third party service providers are not permitted to use your personally identifiable information for any purposes other than providing the services we request from them and facilitating compliance with laws. Finally, we also provide postal addresses to the U.S. Post Office for the purpose of delivering your selections.


Sale Of Business, And Disclosures To Comply With Laws

We may disclose consumers’ personally identifiable information (a) in the event ownership of our business is transferred or (b) when we believe in good faith that such disclosure is required by law, including for example, to comply with an appropriate court order, warrant or subpoena. Any opt out choices you make under A5 below will not apply to this sharing.


Q5. What choices do you have about the sharing of your personally identifiable information?

A5. As described above, we may share your personal information with members of The Walt Disney Family of Companies so that they may send you promotional materials. If you do not wish us to share your personal information with members of The Walt Disney Family of Companies for this purpose, you may exercise your opt out choices as you navigate through our order pages, or you may call or write customer service at the telephone number or address in A9. From time to time, we may provide additional methods for modifying your opt out choices. Finally, if you do not exercise your opt-out choices when you place your order with us, it may take up to thirty (30) days (unless a shorter time period is required by applicable law) for us to stop sharing your personal information for promotional purposes with members of The Walt Disney Family of Companies.


Q6. What kinds of security measures do we take to safeguard your personally identifiable information?

A6. The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect your information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.


Q7. How can you update your contact information and opt out choices?

A7. You can access and update your contact information and opt out choices by contacting customer service at the telephone number or address (see A9). We also may provide you an opportunity to update your contact information and/or modify your opt out choices by sending you an email or other communication that invites your response. Finally, you may unsubscribe from certain email communications by clicking on unsubscribe links in those emails. From time to time, we may provide additional methods for updating your contact information and/or modifying your opt out choices.


Q8. How long do we keep your personally identifiable information?

A8. We retain a consumer’s personally identifiable information only as long as necessary to process and fulfill your purchases and maintain an accurate record of our relationship with you, in accordance with law.


Q9. How can you ask questions, or send us comments, about this Privacy Policy?

A9. If you have questions or wish to send us comments about this Privacy Policy, please call or write customer service:


Buena Vista Catalogue Co.
P.O. Box 1009
Neenah,WI 54957-1009

Customer service telephone number:

1-888-265-9100
8am – 1am ET, Monday to Friday


Q10. How will you know if we amend this Privacy Policy?

A10. We may amend this Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by postal mail, by sending you an email at the last email address that you provided us and/or by prominently posting notice of the changes on our website covered by this Privacy Policy, and such change will become effective either within ten (10) days of sending you the postal mail or email notice, within thirty (30) days of posting on our website, or as otherwise agreed by you. Please note that, at all times, you are responsible for updating your personal information to provide us your current contact information. In the event that the last postal address and/or email address that you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our dispatch of the postal mailing and/or email containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, an amendment to this Privacy Policy may permit material changes in the way we use and share personal information that you provided us prior to our notification to you of such amendment. If you do not wish to allow such material changes, you must so notify us (in the manner we specify) prior to the effective date of the amendment. Please be advised, however, that, regardless of whether you provide such notice to us, any such amendment to this Privacy Policy will apply to any personal information that you provide us on or after the effective date of such amendment.